Essay: The impact of media

Media is a very Integral part of the society. It has the power of influencing the viewers thinking and making them think of things or situations which might not even be true. Now days, mass media has grown so vast and the options have increased a lot for the people. Mass media not only includes the electronic media but it also includes the print media. Newspaper, magazines, brochures, pamphlets, books, various media channels, social web sites like face book and twitter are all means of communication. Access to things and information has now become very easy for the audiences.
Today, we are living in a global village where the mass media are an important source of information about what is going on in the world. This is an obvious fact that the news media organizations seem more interested in some events than in others. There is a direct effect of media on the audience. Media is known to be the most powerful means of communication. The electronic media, the internet and the print media are all the subsets of mass media. The newspapers, bulletins, brochures and the magazines are included in the print media, whereas the electronic media consists of the radio, television and other forms of communication. Without doubt, Internet is the fastest known way of communicating with millions of people across the globe. Nonetheless, the effects of mass media on society can be positive as well as negative. Mass media does affect the way in which the people or individuals think and act. It has an negative and a positive effect on their behavior. The positive effects are surely celebrated by one and all. But the negative effects are not favorable to a healthy society.

Media plays a very important role in shaping the traits of people. It has been seen and observed that the citizens become more sensible and skilled to shoulder their responsibility towards the nation and the society because of the media. We usually get our role models by hearing about the admiration of their great deeds from the media. Hence, our attention is further focused and our pictures of the world are shaped and reproduced by the way journalists frame their news stories.
Media affect our modern life in almost every way. With an easy flip of the TV channel or with a turn of a magazine page there at our disposal is a huge collection of potential identity replicas. In contemporary society, individuality is nonstop unstable; it must be constructed, created, and selected with suggestion to expected surrounding media traditions. There are a number of mediums from which people can pick and access information from such as TV, Internet, Radio, or cell phones. Therefore, the media grasps a very powerful capacity to set a social issue for mass audience to assume and talk about. Media can contribute a lot to a society. It can make people change their opinions, as they have access and this gives it a lot of strength.
Media is playing a very important role, which is of a watch dog. Watch dog basically means that an individual or a group of persons who work together or act as a protector and knows what ever is going around and helps the society or the people from the wrong deeds happening or saves them from the illegal acts. Media plays an important role in providing information, and also guiding the people about a number of different matters. Hence, the person who has more power over the media has the skill to leave an affect the way it wants the society to think. Media knows about everything happening around the world, and it closely monitors the happenings in all the aspects. It usually keeps a close eye on the news and the series of events happening throughout the world. Media is now considered as one of the pillars of a society, without which a society is incomplete.
Media is considered as a fourth pillar of any society and thus, it represents the society or the country in all aspects which is political, social and economic. Pakistan is a third world country; at its developing stage where it needs to portray an image in front of the globe as a successful country and Media is the successful weapon which we have in hand
It monitors everything, whatever is going around. It shows the people what it wants the people to know about. Pakistani media pays attention to some issues and neglecting and ignoring some others. Thus, mass media has an effect on the opinions of the people. People will get to know about those happenings and issues, which are emphasized by the media and they adopt the order of priority assigned to different issues. News media organizations are not just passive transmitters of information, repeating the words of official sources or conveying exactly the events in a way as they happened. Through their daily selection and presentation of the news, editors and reporters focus attention of the public’s perceptions about the most important issues of the day. Hence, our attention is further focused and our pictures of the world are shaped and reproduced by the way journalists frame their news stories. The medium of television is something viewers watch mainly in passive way and so the news channels have a great responsibility to tell the truth and show it to the world

Pakistan has been struggling a lot with the national interests since over a decade with internal security as the main alarming cause. National security is very important at every stage for a country to provide to its people. Terrorist attacks have damaged the country to a great degree, thus, weakening its image.
Any individuals entity should not be violated and the media again over here plays a very significant role and is thus, a very important asset for Pakistan or likewise any other country. Media shows everything and all aspects of a scenario, which is being watched all over the globe. There are many issues which should not be shown on the television by the media because they might damage the entity of the people or it might give them harm. Media should know what they are showing and it should not leak every secret out. Security is the first and the foremost asset which needs to be provided to the people. There are many sensitive issues which need to stay underground or are not to be leaked. Media should not always criticize the government; it should analyze it but not always provide bad remarks. It should show the reality and tell facts and figures and talk logically, but then again national interest of the country, which includes sensitive issues, should be kept a secret and the media should handle such scenarios very carefully. Media can play the role of a force multiplier for the security issues.
The Security of Pakistan is also very important, our security problems if we go back in past 1947 when British India separated in two sovereign states Pakistan faced a lot of security problems it was on the issue of Kashmir between India and Pakistan we fought three wars two border conflicts. There are some several cases happened in Pakistan which are much thought provoking about the security concerns of Pakistan. Every inch of the territory of the State being more valuable than the liberty of speech and expression enjoyed by any of its citizens, such liberty cannot on any social, moral, legal or political ground be used as ‘democratic’ means of pay a debt the State that has bestowed that liberty.
Media and security together are two concepts which can be linked from both ends. Both of these are two different and important parts of a country. The media just wants to tell the people whatever information they get to know about whereas, the security forces always want to be on the winning side so that they have to face less casualties. There are four keys tools which the media demands for, those key tools are freedom, want total access to information, do not want censorship and the last is that they want to make sure that all the stories and the happenings have reached the audiences in just a short span of time on the right moment. They want to provide all the information and making sure that nothing is hidden from the people whereas, this can lead to a lot of problems which then have to be faced by the security militants and of course the government.

Source: Essay UK - http://doghouse.net/essays/media/essay-the-impact-of-media/


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